National Distributors Conference

Senior VP of Marketing, Heineken Equity

A native Belgian with excellent command of the language, this VP was under intense pressure from the company to perform well in his new role for the company. Working very closely, I assisted him and the “official” writer with writing and editing, with careful attention to keeping it relevant and conversational for the mostly American audience. Rather than negate his European accent and charm, we used them to his benefit.

VP Marketing, Hispanic Markets, Heineken Equity

With Spanish as her first language, speaking with expression and life was very hard in English for this VP. I assisted her with writing, editing and including videos of commercials into her presentation. We worked extensively on freeing her from her extreme anxiety about being on stage.

VP National Accounts, Heineken Equity

This VP was a British native, with non-American phrasing, emphasis and colloquialisms. His first time speaking at this event, the company was concerned about the presentation being dull. I trained him in content development, then assisted him in writing and delivery. He ended up being one of the most engaging speakers at the event!