I’ve been working with clients from a small investment advisory firm who give a variety of sales-type presentations, mainly introducing their firm and their products. Presenters are usually seated at a conference table, speaking to 1-15 people. Their visuals are almost always letter-sized decks: printouts of PowerPoint slides. They send a digital version to participants… Read More »

By now, pretty much everyone knows that it’s much more effective – for audience understanding and retention – to use images (such as graphs, charts and illustrations) rather than text. It’s especially important when presenting numbers or other types of technical data and when explaining processes. Clients will obligingly replace their text-only slide with an… Read More »